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| New Herald Sun SuperFooty app |
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The official Herald Sun SuperFooty app is about to launch. And it's going to be super.
Complete with live scores, video, news, analysis, opinion and exhaustive stats, the SuperFooty app will be available for download on the Apple iTunes website for just $3.99.
Herald Sun digital editor Matthew Pinkney said: "With 1.3 million* unique browsers visiting Herald Sun SuperFooty in March it's obvious how popular the brand is. It's essential we continue to enrich the SuperFooty experience which now covers print and online including Twitter and mobile. "
SuperFooty is the market leader in its field and was recently recognised at the Australian Sports Commission Media Awards for its outstanding coverage of footy. "SuperFooty set a new standard in online sports coverage in Australia" said the ASC judges.
Coming soon: Herald Sun SuperTipping app. Stay tuned.
For SuperFooty advertising opportunities or further information please contact Spencer Retallack, online integration account manager, on 03 9292 1117 or email retallacks@hwt.com.au
*Source: Nielsen Online Market Intelligence, Domestic, March 2010. |
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| Carsguide readers revved up by recent revamp |
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Herald Sun readers love the new-look Carsguide.
Two months ago we refreshed our popular Friday Carsguide liftout in the Herald Sun. With a renewed focus on women and families plus vibrant colour schemes and fonts, the new look Carsguide has been designed to feel more like a magazine.
A recent online panel asked Herald Sun readers what they thought of the new Carsguide. Over half of all respondents noticed the changes and claimed that the section was now better than before. Results also revealed:
- Eight in 10 readers are interested in the new Carsguide (100 per cent of men aged 18-34)
- Over half enjoy the greater emphasis on input from regular writers
- 59 per cent noted better use of pictures and colour
- 69 per cent stated the section is important to them
- 73 per cent of women aged 18-34 feel the section now has a wider appeal
Carsguide sales manager Matt Heggie said: "The new Carsguide has hit the mark with readers, manufacturers and car dealers. We wanted to offer clients a broader reach beyond the core male demographic and this research indicates we've achieved just that."
To find out more about the new Carsguide please contact Matt Heggie, Carsguide sales manager, on 03 9292 1284 or email heggiem@hwt.com.au
Source: Herald Sun online reader panel, March 2010. Read 3+ issues per week, aged 18+ and online.
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| Young Lions roar in Melbourne |
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The 57th Cannes International Advertising Festival is less than two months away and the Australian Young Lions competition is in full swing.
News Limited is the official festival representative in Australia and runs the local competition Cannes Young Lions to uncover the hottest young talent in creative & media agencies.
An experienced panel from News Limited and agencies Ikon, Mindshare, Starcom, Mitchell & Partners, OMD, FUSE, Carat and Mediacom gathered last week to shortlist the Melbourne entries for the next round of competition in Sydney.
News Limited trade marketing director Garth Agius said: "We are really excited about Cannes Young Lions this year having received a record number of entries. If the Melbourne judging day is anything to go by, the industry has responded with quality entries and we've got one fierce competition on our hands."
The state finalists will be announced on Wednesday, May 5, 2010. Stay across the Young Lions competition on facebook and become an Oz Cannes friend.
For further information on the Young Lions program please contact Garth Agius, News Limited trade marketing director, on 02 9288 8494 or email agiusg@newsltd.com.au
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| Hairspray set with Herald Sun partnership |
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The Australian debut of Hairspray is expected to be the biggest musical to hit Melbourne in 2010.
And the Herald Sun will play a key role in that success.
As the official media partner - in conjunction with mX and The Weekly Times - the Herald Sun has secured an exclusive integrated advertising deal to help launch the show in Melbourne.
Dainty Consolidated Entertainment producer Paul Dainty said: "Hairspray will be twice the size of our current production of Jersey Boys and it will no doubt be the most elaborate and expensive musical staged in Melbourne in 2010."
The partnership comprises contour advertisements, wraps, preview guides and promotions where readers will have the chance to win tickets to Hairspray and an overseas holiday.
A knockout on Broadway for six and a half years, Hairspray commences its Australian tour in October.
For further information please contact Genelle Mackie, acting commercial manager - events & partnerships, on 03 9292 1721 or email mackieg@hwt.com.au |
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| New-look Home magazine |
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Everybody loves a new home, that's why we've given ours a makeover.
We recently refreshed home magazine to give it a new look, and make it more dynamic and engaging for our readers, with loads of vital information for homebuyers and homemakers, packaged in an easy-to-read format.
We've introduced better navigation and snippets of information that readers can view with ease. It's a more contemporary format to suit the changing nature of housing designs and land developments, as well as buyers' needs. And it responds to the way readers absorb information.
home magazine editor Natasha Perera said: "In 16 years, we have built a reputation as a reliable resource; Readers trust our brand to deliver what they need to know to make a well-informed decision on property investment. home magazine is undoubtedly the No.1 reference point for homebuyers in Victoria."
To advertise in home magazine please contact Ken Janes, home magazine sales manager, on 03 9292 1939 or email janesk@hwt.com.au |
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