Welcome to BiteSize 43! August 2011 #43 In this issue: (click to view) Bite 1: Free Herald Sun iPad app  | Bite 2: Weekends just got better  |  Bite 3: Official Spring Racing magazine  | Special Bite: Roger Waters, Pink Floyd legend tickets soar  |  Last Bite: News Limited steals back trophy  |  Extra Bite: Herald Sun Mazda BT-50 SuperKick Win movie tickets! Correctly answer the question below to go into the draw to win one of 10 double passes to an in season movie screening of Ann Hathaway's One Day. Question: What percentage of Saturday female Herald Sun readers read Weekend? Click here to enter. Clue: you'll find the answer in this newsletter.   POWERFUL NUMBERS Herald Sun (M-F) Herald Sun (Sat) Sunday Herald Sun Heraldsun.com.au READERSHIP* 1,333,000 1,249,000 1,385,000 CIRCULATION^ 488,600 485,300 573,600 UNIQUE BROWSERS′ 5,707,342 COMBINED UNIQUE AUDIENCE* Herald Sun (M-Sun net) & heraldsun.com.au 2,478,000 Source: *Roy Morgan, June 2011. ^ABC, June 2011. 'Nielsen Online Market Intelligence, Domestic July 2011. Heraldsun.com.au last 7 days.   Free Herald Sun iPad app Readers are now enjoying the Herald Sun iPad App free for three months. Thanks to a new partnership with Telstra, the App can be downloaded as a free three-month trial until November 14, 2011. New subscribers will get three months of free news from the date they download the iPad App. Existing subscribers have had their current subscriptions extended for 90 days. The partnership with Telstra allows new digital-savvy consumers to trial the Herald Sun iPad App for free as well as helping traditional print readers to interact with the Herald Sun brand across multiple platforms. Readers can enjoy exclusive columns from top Herald Sun commentators Andrew Bolt, Terry McCrann, Susie O'Brien, Miranda Devine and Alan Howe while accessing lifestyle sections such as Taste, Escape and Sunday magazine. Should you wish to take advantage of this increased audience during the three month trial there is one of eight full page advertisements still available. To download the App click here. For more information please contact Matt Cowdell, digital account manager, on 03 9292 1245 or email cowdellm@hwt.com.au *Source: Roy Morgan, June 2011.     Weekends just got better Our Saturday lifestyle liftout Weekend has been given a facelift. "We've turned up the style dial with a smart new look, new contributors and new regular features to inspire, inform and entertain" said editor Cathy Osmond. Melbourne psychologist Sandy Rea has joined the team to answer readers' burning questions. We've also welcomed Melbourne journalist Peter Wilmoth with his new column 'The Moment': detailing the very moment that changed the life of high-profile Australians. We've also introduced a new home section 'My Space' featuring celebrity abodes, alternating each week with 'Gardens': which includes Vasili Kanidiadis's practical tips for weekend gardeners and a lush glimpse of private and public gardens in Victoria. 'In Store' showcases homewares, and our fashion pages have a special trends spotlight, while 'About Town' explores the lives of extraordinary Victorians. And readers can still enjoy Jamie Oliver's exclusive recipes, Mikey Cahill's entertainment wrap and Leigh Paatsch's lowdown on film. Weekend is a complete contemporary lifestyle offering, read by 91 per cent* of female Herald Sun readers every Saturday. To advertise in Weekend please contact Katie Sankey, on 03 9292 2747 or email sankeyk@hwt.com.au Source: *News Limited sections research, Nov 2010.     Official Spring Racing magazine Giddy up! Our glossy racing magazine is about to be published. The Herald Sun will again produce the official 32-page VRC Melbourne Cup Carnival magazine on Thursday, October 6, 2011. Coverage will include the four main race days, how to navigate the events, where to eat and the ultimate trackside party venues. A highlight of the magazine - the fashion shoot - sums up what to wear, trends to follow and those outfits best left at home. Targeted at men and women, the photo shoots will showcase the latest styles to assist racegoers in finding the perfect outfit. The official magazine is a winner with readers with research revealing 64 per cent of interested readers took some form of action after reading the magazine last year and 51 per cent of women surveyed agreed that the magazine contained useful advertising.* Click here to view last year's magazine. To advertise please contact Jaclyn Kuan, account manager, on 03 9292 1410 or email kuanj@hwt.com.au *Source: Herald Sun online reader panel, Dec 2010, people 18+ and online.   Roger Waters, Pink Floyd legend tickets soar Michael Coppel is bringing Roger Waters downunder and the Herald Sun was chosen to help promote the tour. Titled 'The Wall', the tour was marketed recently with consecutive ads (as pictured) in the news section and entertainment liftout play. The creative captured readers' attention and drove impressive advance ticket sales. Michael Coppel marketing manager Alex Kelsey wrote: "Just wanted to let you all know that the ticket sales are doing very well for this tour and the activity that has been present across the News Limited brands has been excellent, so thank you. We are into a second show in Sydney & Perth, a third show in Brisbane and a fourth show in Melbourne - all of which are selling strongly. Thank you to everyone involved." Scheduled for Melbourne in February 2012, the concert is bound to be a huge success with the Pink Floyd legend promising state-of-the-art sound and visuals. For entertainment advertising please contact Katie Sankey, on 03 9292 2747 or email sankeyk@hwt.com.au Click to view News Limited steals back trophy The News Limited Knights overpowered a very classy Agency All Stars side to win the annual footy match at the MCG! Held on Saturday August 6, the footy match saw News Limited reclaim the prestigious cup with a final score of 3.6.24 to 2.8.20. With no more than a few points separating the sides all match, a long-range goal late in the game by Herald Sun's Steve Mercuri gave the Knights enough breathing space to claim victory. Captain-Coach James Seymour was proud of his charges, turning the tables on last year's result: "The boys showed great improvement this prep, but we won't rest there. We will work on our process and tighten up our structures to win again next year. With a parting shot at his rival skipper, Nick Swifte of Mitchell and Partners, Seymour quipped, "The Cup looks much better in my glass office than Swiftey's little open plan desk ." Now in its fifth year, the News Limited Knights have three wins to the Agency All Stars two. Click here to see photos from the event. Click to view Herald Sun Mazda BT-50 SuperKick Herald Sun Mazda BT-50 SuperKick is the new multi-platform game to bounce into the apple store. Available on three platforms - iPhone, iPad and online - SuperKick is the latest installment of the Herald Sun Super series following SuperFooty, SuperCoach and SuperTipping. And it is already proving its super powers, with close to 100,000 downloads since its launch this month. Players can choose from a drop punt, banana kick or torpedo before aiming and then deciding how hard to kick to ensure the ball flies through the big sticks! You can even listen to your favourite tracks with iPod library access. Herald Sun SuperKick also allows players to post scores on Facebook and the global leader board ensuring maximum social interaction and exposure. HWT advertising sales director Fiona Mellor said the launch of the Herald Sun's electronic gaming portfolio was motivated by the success of SuperCoach, Australia's biggest fantasy football game. This year just over 400,000 people have registered to play and the SuperCoach iPhone app has grown 44 per cent year-on-year with 49,219 downloads. Click here to play online or download the free App here. To find out more please contact Matt Cowdell, digital account manager, on 03 9292 1245 or email cowdellm@hwt.com.au   Please click here: Subscribe. View Herald Sun's Privacy Policy. Click here to Contact Us.