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| Switched On and Hit launch |
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The Herald Sun is thrilled to announce the national launch of Switched On and Hit in February 2010.
Published weekly in the Herald Sun, and other News Limited metro mastheads, this editorial development signifies a significant commitment to our sections portfolio.
Switched On, appearing on Wednesdays, will encompass technology and television with a focus on the screens that feature in our everyday lives: TV screens, mobile screens, computer screens, console screens.
Equally as exciting is the national launch of Hit, the Herald Sun's entertainment section which will be published in NSW, QLD and SA every Thursday.
Claire Sutherland, national sections chief of staff, said "Hit will reflect the entertainment needs of teenagers to baby boomers. It will feature the biggest bands in the world, blockbuster movies, and thought-provoking art house flicks."
Launch dates:
• Switched On - Wednesday, February 3, 2010.
• Hit - Thursday, February 4, 2010.
For further information or advertising opportunities please contact:
For other states please contact your account manager. |
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| New education tool kit |
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As part of The Herald & Weekly Times' ongoing commitment to education, we have developed an interactive education media guide incorporating the Herald Sun, Sunday Herald Sun, The Weekly Times and mX across print and online.
With separate sections for corporate branding and faculties, this new tool details all our education properties and highlights how best to connect with your target market - whether post graduate, mature age or youth.
The Herald & Weekly Times editor-in-chief Phil Gardner said: "We are committed to creating first class editorial coverage that both challenges our thinking and fosters learning within the Victorian community. We pride ourselves on our ability to relate to and engage with the broadest spectrum of Victorians; we appeal to all readers - from the youngest learners, school leavers and university entrants through to post-graduate and mature age students."
Please contact Carmen Smith, agency account manager, on
03 9292 2638 or email smithc@hwt.com.au to find out more. |
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| 2010 FIFA World Cup microsite |
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Heraldsun.com.au is excited to present for the first time a dedicated FIFA World Cup soccer microsite. Developed by News Limited and accessible via Herald Sun SuperFooty - as well as other News Limited metro mastheads - the FIFA World Cup microsite offers a soccer smorgasbord for football fans.
The microsite forms part of a wealth of Herald Sun World Cup advertising opportunities including fantasy competitions, galleries, preview guides, wraps, SMS alerts, e-newsletters, live blogs and barracking and much more.
Heraldsun.com.au has enjoyed massive growth over the past 12 months. Domestic unique browsers increased by 42 per cent and page impressions by 47 per cent. The site averages more than 2.5 million domestic UBs and 74 million PIs each month*.
The 2010 FIFA World Cup will be staged in South Africa in a newly built, African-inspired stadium. For FIFA World Cup advertising opportunities, please contact:
*Source: Nielsen Online Site Census, Domestic, December 2007 - August 2008 and Nielsen Online Market Intelligence, Domestic, September 2008 - November 2009.
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Click to view the FIFA World Cup microsite
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| Gloss fashion magazine opportunity |
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The Herald Sun is proud of its long-standing association as a major partner of Australia's largest consumer and retail-driven fashion event, the L'Oréal Melbourne Fashion Festival which will be staged from March 14-21 next year.
As part of our partnership, a 48-page gloss magazine will be published and inserted in the Herald Sun on Tuesday, February 23, and The Weekend Australian on Saturday, February 27, 2010.*
The LMFF magazine will cover essential fashion for autumn/winter 2010 and a full festival schedule. Three major fashion shoots, featuring Australia's top fashion, faces, photographers and stylists, as well as emerging Australian talent will be a major feature of the magazine.
The festival generates over $60 million in national media coverage - underpinned by comprehensive support in the Herald Sun. Our partnership also includes the signature Herald Sun Marketing Breakfast and this year a series of Sidewalk parades at Federation Square.
Click here to view the 2009 LMFF magazine.
Advertising booking deadline: Friday, January 22, 2010. Spaces are limited.
For advertising opportunities please contact Carmen Smith, agency account manager, on 03 9292 2638 or email smithc@hwt.com.au
*Distribution: Herald Sun - metro Melbourne, The Weekend Australian - Victoria & Sydney. |
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| Thomas the Tank Engine steams ahead |
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The Bellarine Railway recently advertised in the Herald Sun's School Holiday Ideas advertising feature to promote 'A Day out with Thomas'.
Excited parents and children jumped at the chance to ride the world's most famous tank engine train. The Bellarine Railway sales and marketing officer, Emma Everett, said: "We had an outstanding response to the Herald Sun ad and article; 194 bookings were taken from the Herald Sun advertisement alone so it's safe to say the ad paid for itself four times over. As you can imagine we are quite happy with this and would like to continue advertising in the School Holiday Ideas features".
School Holiday Ideas is published in the Herald Sun quarterly and gives parents ideas on how to entertain their children throughout the holiday season.
'A Day out with Thomas' offers train rides, a petting zoo, face painting, sculpted balloons, magician entertainment and much more.
The next School Holiday Ideas feature will be published on Wednesday, March 17, 2010.
For advertising opportunities please contact Mary Wityk, social and education account manager, on 03 9292 1625 or email witykm@hwt.com.au |
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