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| Herald Sun TAC SuperCoach iPhone app straight to number one |
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We are excited to announce the launch of the AFL SuperCoach iPhone app (as pictured) which is already a hit with footy fans. In the first 48 hours it was the most popular sports app in Australia with 5,000 downloads.
The AFL SuperCoach iPhone app is available for download on the Apple iTunes store and costs $3.99. Users can now play Australia's most popular AFL fantasy football game no matter where they are.
Excited iPhone app users had this to say: "I was hoping we'd get our own SuperCoach app and this one looks the goods. Nice layout and quick." SCGuru, Herald Sun SuperCoach.
"Gold, can't wait for the season to start now, look out Sheeds." Ablett5, Herald Sun SuperCoach.
Herald Sun online editor Matthew Pinkney said: "We've been thrilled by the response so far. We continue to be amazed by our readers' appetite for SuperCoach. We're also aware that SuperFooty is a massive brand and we're deep in development of a SuperFooty iPhone app that will give our readers access to live scores, video, analysis and all our great SuperFooty content in addition to a couple of surprises.''
For further information please contact Samantha Finnegan, online sales manager, on 03 9292 1245 or email finnegans@hwt.com.au
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| Herald Sun new daily lifestyle read |
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The Herald Sun's new and revamped lifestyle sections across all week days are now the most popular in Australia. The Herald Sun's sections, in conjunction with sister News Limited newspapers, now boast a cumulative readership (Mon-Fri) of more than 4.6* million Australians aged 14+.
Taste (as pictured) - our new foodie section packed with information on the freshest ingredients; the hottest restaurants; the best recipes; the coolest wine and much more - was among three new titles launched this month.
News Limited has poached Masterchef judge Matt Preston, formerly food writer for The Age's Epicure section and a current contributor to News Magazines' Delicious mag, to appear weekly alongside our favourite recipe writer Kate McGhie and Melbourne's most controversial restaurant reviewer Stephen Downes.
Other exciting product developments include a refreshed health and fitness section on Monday titled Feeling Great plus our popular Friday carsguide liftout has an all-new look and feel, with more stories on the right car for your family, as well as the cars you dare to dream of.
These sections complete the Herald Sun's weekday lifestyle offering by building on the launch of Escape, Your Money, Switched On and Hit
For further information or advertising opportunities please contact:
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Source: Roy Morgan, September 2009. VIC, NSW, QLD, SA. Net M-F.
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| Strong advertising recall in Herald Sun |
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Advertising in the Herald Sun resonates with readers, as one recent example shows. We asked Herald Sun readers about an advertising campaign VicRoads ran in the Herald Sun. Of the 761' people who answered the survey, 42 per cent recalled seeing the campaign equating to half a million Victorians*. This result is even more impressive when compared with Australia's newspaper industry body, The Newspaper Works', average recall figure of just 13 per cent.
Furthermore 62 per cent of respondents agreed the ads were informative, two thirds felt the ads told them something new and seven in 10 said the ads were relevant to them. Close to half of all respondents agreed the ads were an effective way for VicRoads to communicate its messages.
VicRoads manager marketing & communications Paul Tierney said; "The Herald Sun's reader panel results were very pleasing. Over the past six months we've been tasked with the challenge of communicating the new road rules to Victorians. To know the message is being received in one of our main media channels, the Herald Sun, is very reassuring."
For further information about the Herald Sun reader panel please contact Adam Joseph, readership director, on 03 9292 1191 or email
josepha@hwt.com.au
Source: 'Herald Sun online reader panel, 3+ issues per week and online. N=795. Prompted awareness. *Roy Morgan, September 2009.
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| Quarterly initiatives a winner with readers |
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The Herald Sun's quarterly major in-paper promotions are delivering tens of thousands of extra readers a day. The two-week Monopoly promotion concluded on Saturday and delivered bumper results. And last Spring, the Herald Sun partnered with the Discovery Channel to produce the Discovery Atlas DVD collection - the first of its kind in Australia - achieving a circulation lift of more than 30,000 copies per day for the duration of the promotion.
The campaign really hit the spot with readers. "The Discovery Atlas DVDs are very, very good. I watched them on my home theatre system and the picture and sound are out of this world! Are you planning on bringing out any more?" Herald Sun Reader Helpline, November 26, 2009.
The next major promotion, scheduled for April, will be the official 2010 Herald Sun AFL Collector Card Series, which has been a roaring success for the past few years.
For further information please contact Monica Kent-Giles, senior marketing manager, on 03 9292 1957 or email
kentm@hwt.com.au
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| Magazine opportunity for largest horticultural event |
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As the official print media partner to the 2010 Melbourne International Flower and Garden Show, the Herald Sun will publish a 24-page event magazine on Tuesday, March 23.
The magazine will be inserted in the metro edition of the Herald Sun and provide readers with an information-packed guide to the show. An extra 60,000 copies will be handed out at the event.
The MIFGS is entering its 15th year and with more than 130,000 people in attendance it is regarded as the largest and most successful horticultural event in the southern hemisphere.
Booking deadline: Friday, February 19, 2010. Advertising also open to non-exhibitors.
To advertise or for further information please contact Mary Wityk, education and social account manager, on 03 9292 1625 or email witykm@hwt.com.au
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| Power Play - Hockey Australia partnership |
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March is major events month in Melbourne and the Herald Sun continues its winning associations with all the big-ticket events in town. Hockey Australia was particularly impressed with the integrated campaign we delivered for the ABN AMRO Hockey Champions Trophy competition last year - the most prestigious Men's event on the hockey calendar.
Hockey Australia chief executive Mark Anderson said; "The partnership ensured that we were able to extend our marketing reach beyond the hockey community to encompass the broader sporting audience. As a result of this exposure we were able to build the profile of our event significantly. The level of awareness prior to the tournament commencing was high. Importantly, this exposure had a direct and tangible outcome. Ticket pre-sale figures leading into the event were unprecedented."
For partnership opportunities please call Vicki Giosis, commercial manager major events, on 03 9292 2602 or email giosisv@hwt.com.au
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