Welcome to BiteSize 39 February 2011 #39 Welcome to our first edition of BiteSize for 2011. In this issue: (click to view) Bite 1: Adnotes: New front page ads  | Bite 2: Beats TV and Outdoor: Herald Sun is "Volvolutionary"  |  Bite 3: New Spiegel Garden partner  | Special Bite: New Trivial Pursuit promotion  |  Last Bite: News Limited Young Lions competition POWERFUL NUMBERS Herald Sun (M-F) Herald Sun (Sat) Sunday Herald Sun Heraldsun.com.au READERSHIP* 1,333,000 1,275,000 1,456,000 CIRCULATION^ 495,000 489,000 578,500 UNIQUE BROWSERS′ 4,609,881 Source: *Roy Morgan, Dec 2010. ^ABC, Dec 2010. 'Nielsen Online Market intelligence, Domestic Jan 2011. Adnotes: New front page ads Looking for a new way to make your advertising stick? Then book an Adnote on the front page of the Herald Sun. This is the place more than 1.3 million* people see when they pick up the paper in the morning. The Adnotes can be stuck on the front page as well as pre-printed liftouts of The Herald & Weekly Times and sister News Limited metro newspapers around the country. And the best part: All kinds of shapes and sizes are on offer. Loyalty cards, coupons, scratch 'n' sniff, magnets and mini books just to name a few. Can't visualise what we are talking about? Click here to create your own. For further information please contact Fiona Mellor, Victorian advertising director, on 03 9292 1929 or email mellorf@hwt.com.au *Source: Roy Morgan, Dec 2010. Adnotes: conditions apply.     Beats TV and Outdoor: Herald Sun is Volvolutionary Premium car brand, Volvo, is extremely pleased with their recent decision to advertise in the Herald Sun. After traditionally running campaigns on TV and Outdoor, Volvo is now getting great results with print advertising. Starting with just one dealership in Melbourne's east, Volvo Corporate now advertises regularly. An increase in leads is a sure sign it was the right choice. Altitude Volvo's dealer principal, Robert Barber explains: "With our very tight marketing budget, the critical mass reach of the Herald Sun made it a great marketing tool to build the Altitude Volvo brand in Victoria, especially with the broad appeal of Carsguide. No matter what demographic people are in, they all read Carsguide. People love reading about cars - it's working like Top Gear does; by engaging with the community. I continuously receive calls and comments from clients; parents from the school; and business associates who actually quote road tests or Volvo articles I know for a fact are exclusively featured in Carsguide." Carsguide is Victoria's premium automotive liftout published in the Herald Sun each Friday. Editorial covers every type of marque from Holden Barinas to Ferraris. Plus a new lick of paint and content refresh are just weeks away. Stay tuned. To advertise in Carsguide, please contact Rose Koutsodontis, sales manager, on 03 9292 1284 or email koutsodontisr@hwt.com.au     New Spiegel Garden partner This summer, the Herald Sun is partnering with The Famous Spiegel Garden to transform the front of Melbourne's Arts Centre into a playground for adults and children alike, with activities ranging from high tea to live music and games. This first time partnership makes Herald Sun the Spiegel Garden's official print partner and will include a special reader offer plus stories in the Herald Sun and on heraldsun.com.au. Centred on the return to Melbourne of The Famous Spiegeltent, the festival will run until Sunday, April 24, 2011 and feature some 200 dazzling performances of cabaret, music, burlesque and comedy across various venue spaces at the Arts Centre. For further information please contact Kylie Pritchard, HWT partnerships and major events manager, on 03 9292 2741 or email pritchardk@hwt.com.au New Trivial Pursuit promotion Readers love promotions, and none more than our newest addition, Trivial Pursuit. With a $1 million prize pool this was one of our most exciting promotions yet. The campaign gave readers the chance to take home prizes from 3D Hisense TV's and $5,000 Flight Centre gift packs to Lexus IS 250 cars. An advertising campaign in TV, radio, print, online and point of sale supported the campaign. In other promotions news our mini cookbook collection - headlined by big industry names including Jamie Oliver and Donna Hay - was also a big hit with readers. Average daily Herald Sun circulation increased by +15,000 copies per day throughout the campaign. At the Herald Sun, there's always an exciting promotion waiting in the wings. It's a great time to advertise so talk to us today. For further information please contact Ben Godkin, deputy marketing director, on 03 9292 2899 or email godkinb@heraldsun.com.au   News Limited Young Lions competition Under 28 and working in an agency? News Limited's Young Lions competition launches Monday, February 28 and you could be off to Cannes. Aimed at young people working in Media or Creative agencies the competition is designed to foster up-and-coming talent. The first round is a state-based brief and presentation to a panel of strategists in the media category, and a storyboarded idea in the Print and Cyber categories. Finalists in the first round will then compete in a national 24-hour brief to decide the winners who will represent Australia in the international competition in Cannes. State finalists in the media category will head to Melbourne for a full day presentation skills training course from the Metta Group before being paired to tackle the 24-hour brief. Entries close Monday, April 11, 2011. Think you've got what it takes? Click here for more information. You can also stay up to date with our Facebook page. For more information please contact Sally Roscholler, manager media & marketing insights, on 03 9292 2604 or email roschollers@hwt.com.au Please click here: Subscribe. View Herald Sun's Privacy Policy. Click here to Contact Us.