Welcome to BiteSize 42 July 2011 #42 In this issue: (click to view) Bite 1: Play makeover  | Bite 2: Official MSFW partnership  |  Bite 3: Most successful comedy festival ever  | Special Bite: Aquarium shark sighting  |  Last Bite: News Limited Knights v Agency All Stars Be one of the first 20 people to enter this short survey to win a $50 Myer voucher. Answer these three questions. 1. Have you seen this advertising campaign? 2. Where did you see it? 3. What is it advertising? Click here to email your answers. The first 20 people to correctly answer all three questions will win. Click to view POWERFUL NUMBERS Herald Sun (M-F) Herald Sun (Sat) Sunday Herald Sun Heraldsun.com.au READERSHIP* 1,338,000 1,261,000 1,425,000 CIRCULATION^ 484,000 489,000 571,900 UNIQUE BROWSERS′ 5,601,090 COMBINED UNIQUE AUDIENCE* Herald Sun (M-Sun net) & heraldsun.com.au 2,775,000 Source: *Roy Morgan, Mar 2011. ^ABC, Mar 2011. 'Nielsen Online Market Intelligence, Domestic June 2011. Heraldsun.com.au last 7 days. Play makeover The Sunday Herald Sun's entertainment section Play has a new look. Refreshed on Sunday, July 10, Play has taken on a clean crisp design and layout including a double page spread called Play 'Planner' dedicated to what's happening in and around Melbourne. Play 'Planner' covers the best music, the biggest shows, the hottest tickets and the new-release movies, more theatre and more arts as well as ideas for outings and entertainment. 'Sunday Food' and 'Sunday Reading' have also moved into Play to provide a holistic lifestyle read on Sunday. There is a new Guy Grossi recipe each week, as well as recipes from other celebrity chefs including Jane Kennedy, Luke Mangan, Neil Perry, George Calombaris, Ian Curley and Gary Mehigan. Play celebrates all that's good about our great city and state; food, music, arts, theatre, movies and culture. With a trendy new look and an additional eight pages, Play is an exciting section to advertise in on Sunday. To advertise, please contact Katie Sankey, entertainment sales manager, on 03 9292 2747 or email sankeyk@hwt.com.au   Official MSFW partnership The Herald Sun has secured the rights as official media partner for Melbourne Spring Fashion Week 2011. The annual fashion event, held from September 5 to 11 and run by the City of Melbourne, helps draw tens of thousands of shoppers into the CBD at the start of the spring/summer season. The win means the Herald Sun now has fashion-related partnerships "bookending" the year - with the L'Oreal Melbourne Fashion Festival in March and the MSFW in September. HWT partnerships and major events manager Kylie Pritchard said the Herald Sun's innovative approach to event partnerships had helped HWT secure the event, and readers and advertisers could look forward to a range of fashion-related content initiatives. "The Herald Sun has a proven ability to help drive awareness of events and inspire participation," Ms Pritchard said. "The Comedy Festival this year - which broke box office records in its first year partnering the Herald Sun - is testament to that." For further information please contact Kylie Pritchard, HWT partnerships and major events manager, on 03 9292 2741 or email pritchardk@hwt.com.au   Most successful comedy festival ever The 2011 Melbourne International Comedy Festival was the most successful in its 25-year history. Smashing all previous records for box office attendance, it was also the first time the Festival chose HWT as their official print media partner. The partnership introduced a broad new audience and customer base to the Festival by inserting 410,000 copies of the official magazine into the Herald Sun across Melbourne and surrounding suburbs. The festival attracted more than 611,000 people, exceeding last year's record by 25 per cent and resulting in the highest-ever box office result with total ticket sales reaching $12.1 million. "The planning, enthusiasm and commitment demonstrated by the team at The Herald and Weekly Times certainly attracted a new audience to this major Melbourne event and contributed to our outstanding result this year," said MICF general manager Virginia Lovett. Coverage of the 2011 Comedy Festival by 76 journalists included reviews of an incredible 459 shows out of a total of 470, and updates on Twitter and Facebook. For further information please contact Katie Sankey, entertainment sales manager, on 03 9292 2747 or email sankeyk@hwt.com.au   Aquarium shark sighting Advertising effectiveness is paramount to Melbourne Aquarium; that's why we included their shark campaign (as pictured) in a recent Herald Sun online reader panel. This research revealed 56 per cent of Herald Sun readers recalled seeing the Melbourne Aquarium's summer baby hammerhead campaign. Of those who recalled the ads, 27 per cent agreed with the statement "they made me think about visiting the Melbourne Aquarium to see what's going on". In addition, 3 per cent or 30,000 readers said they had visited the Melbourne Aquarium directly as a result of seeing the ad campaign in the Herald Sun. Melbourne Aquarium sales & marketing manager Frances Dimech said: "We are pleased with the response from our baby hammerheads campaign in the Herald Sun. The Herald Sun has always been a great medium for us to showcase our campaigns to a wide and diverse audience. The insights confirm that our products have synergies with readers and having a media partner like the Herald Sun shows exactly how it [advertising] works!" To find out more please contact Kim Tomasello, audience insights manager, on 03 9292 1992 or email tomasellok@hwt.com.au Source: Herald Sun online reader panel, March 2011, people 18+ who read 3+ copies per week & online. Roy Morgan, March 2011.   News Limited Knights v Agency All Stars At 11am on August 6 the News Limited Knights will go head to head with the Agency All Stars in the annual corporate footy match at the MCG. Held as a curtain raiser to the Carlton v Melbourne game, this event is one of stiff competition and bravado. The Knights, captained by Herald Sun commercial manager sport James Seymour, clash against the Agency All-Stars, captained by Nick Swifte from Mitchell & Partners. As the only corporate footy match to be played at the MCG, this is a money-can't-buy experience that has become one of the most sought-after invitations on the corporate calendar. "We look forward to it all year and lasting friendships are forged on and off the field," Mr Swifte said. "Now that the scores are tied at two games each I look forward to cleaning the 'G with News Limited's finest in 2011 to settle this debate once and for all." News Limited is pulling out all stops to reward participants including tailored guernseys, weekly training sessions, coaching tips from Herald Sun footy experts and a post-game lunch for players and guests in the Jim Stynes Room to watch the Blues v Demons match. For further details, please contact James Seymour, commercial manager sport, on 03 9292 1365 or email seymourj@hwt.com.au Please click here: Subscribe. View Herald Sun's Privacy Policy. Click here to Contact Us.