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| AFL launch with James Hird and Shane Crawford |
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The Herald Sun is launching the 2010 AFL season with a bang.
Just last week we invited key clients to an exclusive luncheon, Access All Areas, to kick-start the AFL season.
Herald Sun columnists James Hird and Shane Crawford, alongside other high-profile footy writers, entertained guests with a lively panel discussion and personally signed Sherrin footballs for clients to win.
The event, held at the MCG, showcased the Herald Sun's footy credentials and reinforced our positioning as the number one sports newspaper in Victoria. And we couldn't have done it without the generous support of TAC, TAB, Sportsbet, Mazda, Robot Building Supplies, Centrebet Sportsbook and Lion Nathan Boag's Draught.
Click
here to view photos from the launch.
In other footy news, the Herald Sun this week launched The Tackle - Mark Robinson's exclusive online column every Monday and Super Ladder - the biggest and best AFL ladder for the 2010 premiership season in paper and online. We've also had close to 300,000 people already sign up to Herald Sun TAC Supercoach - Australia's biggest fantasy footy game - over 60,000 sign up for Herald Sun SuperTipping and close to 22,000 download the Herald Sun TAC SuperCoach iPhone app.
It's going to be a super AFL season.
For sport advertising opportunities please contact James Seymour, commercial manager sport, on 03 9292 1365 or email seymourj@hwt.com.au
Source: Nielsen Online Market Intelligence, March 2010.
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| New-look Sunday tvguide |
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On Sunday, April 11, our new-look tvguide will launch in the Sunday Herald Sun with a fresh take on all things TV. New advertising sizes and an updated design have been brought together to ensure our popular tvguide looks better than ever.
Inserted weekly in the Sunday Herald Sun, the tvguide has the largest audience across our liftout sections with 80 per cent of host readership. And 78 per cent of readers keep the tvguide beyond the day of publication increasing the opportunity for repeat advertising exposure*.
Sunday Herald Sun tvguide editor David Pougher said: "We made the changes to ensure we remain fresh and relevant to all Victorians and to give them a guide that is both easy to read and informative. The new-look tvguide will include articles by the best TV writers from all around Australia as well as a weekly column by Lawrie Masterson, an internationally renowned critic."
For tvguide advertising opportunities please contact Andrew Van Eede, account manager, on 03 9292 2336 or email vaneedea@hwt.com.au
*Source: Herald Sun online reader panel, 08-09, Herald Sun sections 2007 pilot study. |
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| Alice in Wonderland a 'Hit' in Herald Sun |
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Walt Disney Studios are leading the way when it comes to film promotion.
The film distributor chose an eye-catching 'contour' advertisement in the Herald Sun (as pictured) to launch the much-anticipated Alice in Wonderland into the Australian market with impact and vigor.
Walt Disney Studios MD and vice president Alan Finney said: "Promoting our blockbuster Disney film titles is an exciting challenge and our success is greatly supported by flexible media channels such as the Herald Sun which allows us to run advertisements that really capture the reader's eye. Add to this their entertainment environment - Herald Sun Hit - and dedicated and innovative sales rep Kate Cadet and you have a perfect match."
Alice in Wonderland is flying at the Australian box office having made over $29 million in its first four weeks.
Click here to view the Alice in Wonderland movie trailer.
For entertainment advertising opportunities including Hit, Weekend, A&E, Play and Gig Guide please contact Kate Cadet, account manager, on 03 9292 2643 or email cadetk@hwt.com.au
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| Your Money bumper edition - coming soon |
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On Monday, May 31, the Herald Sun - in conjunction with other News Limited metro newspapers - will publish a special bumper edition of Your Money.
To be published in the wake of both the state and federal Budgets, the bumper edition - titled Your Money Made Easy: An A to Z Guide to Personal Finance - will provide a detailed insight into the world of personal finance and an easy-to-understand guide to "finance speak". Readers will be able to find all they need to know about the key terms and the big players in banking, shares, insurance, property, tax and more.
Featuring popular columnists David and Libby Koch, and a host of regular writers, Your Money is the Herald Sun's dedicated personal finance section published in the paper every Monday.
Booking deadline: Friday, May 3, 2010.
To advertise please contact Tony Bradvica, senior account manager, on 03 9292 2527 or email bradvicat@hwt.com.au
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| More consider climbing onboard Kathmandu |
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When we asked Herald Sun readers - using our online reader panel - which retailer they would be most likely to visit when looking to buy outdoor or travel products only eight per cent chose Kathmandu. Not a surprising result given they were not advertising in the Herald Sun at the time.
Six months later, we repeated the exercise after Kathmandu ran an advertising campaign in the Herald Sun (as pictured). Fourteen per cent of respondents stated they would visit Kathmandu when looking to purchase outdoor or travel products. This represents 72,000 potential buyers and an increase of 75 per cent since the original survey. Further proof of the effectiveness of advertising in the Herald Sun and a great result made even more impressive by the fact there was no TV or radio advertising in the month prior to the survey.
Want to know what the Herald Sun reader panel can do for you? Please call Travis Quick, senior research executive, on 03 9292 1992 or email quickt@hwt.com.au
Source: Herald Sun Reader Panel. February 2009. n = 1,112. September 2009. n=863. |
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