Welcome to BiteSize 40 April 2011 #40 In this issue: (click to view) Bite 1: Adnotes cocktail function  | Bite 2: AFL season 2011 launch  |  Bite 3: Thriving Queen Victoria Market  | Special Bite: Royal Wedding gloss magazine  |  Last Bite: Pampering Herald Sun mums POWERFUL NUMBERS Herald Sun (M-F) Herald Sun (Sat) Sunday Herald Sun Heraldsun.com.au READERSHIP* 1,333,000 1,275,000 1,456,000 CIRCULATION^ 495,000 489,000 578,500 UNIQUE BROWSERS′ 4,814,280 Source: *Roy Morgan, Dec 2010. ^ABC, Dec 2010. 'Nielsen Online Market intelligence, Domestic Feb 2011. Adnotes cocktail function: Next Tuesday, April 5 In the last BiteSize newsletter we announced Adnotes: Our new advertising opportunity designed to make your brand stick on the front cover of the Herald Sun. News Limited Director of Sales, Tony Kendall, said: "The Adnotes concept brings new options to advertisers. We have a variety of enhanced creative opportunities not previously available in Australia, such as die-cut shapes, scratch and sniff panels, large format, magnets and double-sided printing." This month we'd like to invite you to a cocktail function in Melbourne to learn more about Adnotes and how they can benefit your business. The experts from Ferag Australia - post-press printing specialists - will be in attendance to answer all your questions and will give insights into what has worked well overseas. Date: Tuesday, April 5 at 5.30pm. To register to attend this evening event please contact Carla Jobson, senior marketing analyst, on 03 9292 1527 or email jobsonc@hwt.com.au by 5pm this Monday, April 4. AFL season 2011 launch Victorians live and breathe footy. And so does the Herald Sun. Recently we kicked off the AFL footy season with a lunch for 170 guests at the home of AFL - the MCG. MC Jim Wilson introduced key footy writers and photographers as a precursor to showcasing what's on the Herald Sun footy content calendar in 2011. Coaching great Kevin Sheedy gave an opening address, SuperCoach ambassador Shane Crawford - dressed as Nanna Crawf - sang happy birthday to Mike Sheahan, we introduced new columnists Paul Roos and Scott Pendlebury plus Mike and Robbo, the Footy at 4 boys, and Pimp My Side entertained us on the panel. A skit by footy comedy duo The Peanut Gallery concluded a fun afternoon. If you would like to view the team in action, there's always something online at heraldsun.com.au The event reinforced that when it comes to AFL coverage, the Herald Sun is number one. The breadth and depth of our content across multiple platforms and the integrated commercial opportunities that come with this are unparalleled in this state. We're also pleased to announce that Herald Sun TAC SuperCoach is again the number one fantasy football game in 2011 with 345,480 registered players. This is almost 14,000 more than the same time last year and around 100,000 more players than our closest competitor*. Plus our SuperFooty iPhone app continues to be the number one downloaded sports app in Australia. Click here to see photos of the AFL launch. To learn more about Herald Sun sport properties please contact James Seymour, commercial sports manager, on 03 9292 1365 or email seymourj@hwt.com.au *Source: Vapor Media, March 2010-2011.   Click to view Thriving Queen Victoria Market Queen Victoria Market is a thriving open-air splendour of fresh produce, variety and specialty goods. And the secret of its success is twofold: quality products and a quality advertising partner. QVM marketing manager Misti Dullard attested "the outcomes [of the campaign] have been more than pleasing." "The relationship works because the Herald Sun does their research to ensure they understand the Market's many levels and they work to make the absolute most of every opportunity," Ms Dullard said. "They value the concept of 'partnership' rather than just the advertising dollar. The campaigns that have been put together by Eryk and the team at Herald Sun have been very successful in building exposure for QVM across everything the Market does. Pro-active, creative, enthusiastic and thorough are words that encapsulate their efforts when completing any campaign and their follow up is second to none. We look forward to continuing our relationship with the Herald Sun and building on the successful formula of 2010." QVM have committed to a 12-month partnership with the Herald Sun across print, online and an EDM campaign. For direct advertising opportunities please contact Bob Aitkin, direct sales manager, on 03 9292 1374 or email aitkenb@hwt.com.au     Royal Wedding gloss magazine To commemorate the upcoming wedding of Prince William and Kate Middleton we will publish a special 52-page gloss Royal Wedding Souvenir Magazine. 280,000 copies of this lavish pictorial keepsake will be available for purchase for just $2 on Monday, May 2, with purchase of the Herald Sun. Our dedicated editorial team includes Gold Walkley award winner Andrew Rule; Australia's most respected female columnist Miranda Devine; plus London correspondent and royal tragic Lucy Carne. Heavy promotion in-paper and online, a comprehensive television campaign coupled with strong PR intitiatives will drive purchase of the magazine. HWT editor in chief Phil Gardner said: "This event will be the greatest circulation driver of the year for our newspapers, outside of the AFL Grand Final." Other Royal Wedding coverage highlights include a special promotion for readers with return flights to London, preview liftouts, live online panel show, photo galleries, themed editions and much more. Booking deadline: Monday, April 4, 2011. For advertising opportunities please contact Peter Milonas, account manager, on 03 9292 1069 or email milonasp@hwt.com.au To advertise online please contact Matt Cowdell, digital account manager, on 03 9292 1245 or email cowdellm@hwt.com.au   Pampering Herald Sun mums The Herald Sun Mum's Special Day liftout will showcase the best products and services and some unique ways to spoil Victorian Mums. Published on Wednesday, April 27, this feature will give over 1.3 million* readers the opportunity to choose the gift that demonstrates their love and appreciation to their mums, specifically timed just two weeks prior to Mother's Day. Appearing inside Switched On (as pictured), Mum's Special Day will be a highly targeted and actively engaged feature of the paper giving people all the updated information on how best to pamper mums this year. Booking Deadline: Wednesday, April 6, 2011. To advertise, please contact Mary Wityk, account manager, on 03 9292 1625 or witykm@hwt.com.au *Source: Roy Morgan, December 2010. Inserted in Switched On (subject to commercial support). Please click here: Subscribe. View Herald Sun's Privacy Policy. Click here to Contact Us.