 |
|
|
|
|
|
|
|
|
|
 |
|
 |
|
| Herald Sun insert quadruples letterbox drops |
|
Herald Sun inserts are working wonders for Furniture Galore.
For a long time Furniture Galore have distributed catalogues in letterboxes so when we suggested trialing an insert in the Herald Sun we were given very strict guidelines; the Herald Sun inserts didn't just have to get a response it had to get four times the letterbox response to justify the higher cost per thousand.
And we delivered.
To track the campaign Furniture Galore inserted colour-coded catalogues into the Herald Sun to distinguish them from the direct mail distributed catalogues. Furniture Galore had a strong increase in traffic on the Wednesday and Thursday followed by another spike on the Saturday. They had a lot of people through the stores over the four day [advertised] period and the vast majority of them were carrying the red Herald Sun catalogue.
Furniture Galore were so thrilled with the result they have committed to another 12 inserts throughout the year.
Looking for an uncluttered insert environment? We can also bring your catalogue to life online at heraldsun.com.au
For further information please contact Martin Simpson, direct account manager, on 03 9292 1962 or email simpsonm@hwt.com.au
|
|
 |
|
|
|
 |
|
|
 |
|
 |
|
| Socceroos scarf promotion; Herald Sun wins international award |
|
On Saturday, June 12, the Herald Sun - in conjunction with other News Limited metro newspapers - will offer readers the chance to show their support for Harry Kewell, Lucas Neill, Tim Cahill and the rest of the Aussie team with an official Socceroos licensed scarf.
Timed to coincide with the Socceroos first World Cup game in South Africa, readers can buy the polar fleece scarf at newsagents and supermarkets for $2 with purchase of the Herald Sun.
The promotion will be supported by a major advertising campaign including TV, Press, POS, Online and PR. The Herald Sun expects to increase circulation by +10,000 copies making this an ideal day to advertise.
|
In other promotions news the Herald Sun has been recognised at the 80th International Newsmedia Marketing Association Awards in New York. The popular Herald Sun "Discovery Atlas DVD Series"
promotion took out first place in the 300,000+ single print copy circulation category.
The INMA awards recognize the world's best newspaper marketing campaigns. This year the awards generated 533 entries from 137 newspapers in 28 countries.
For further information on promotions please contact Ben Godkin, senior marketing manager on 03 9292 2899 or email godkinb@hwt.com.au |
|
 |
|
|
|
 |
|
|
|
|
 |
|
| Herald Sun committed to the Arts |
|
The Herald Sun is reshaping its coverage of arts and entertainment to deliver improved superior content for readers with more reviews in the news pages and enhanced content.
Herald Sun editor Simon Pristel said he was committed to maintaining outstanding entertainment coverage both upfront and in dedicated entertainment sections. "The paper will be running more timely reviews in the forward news pages the day after openings," he said.
In order to deliver relevant arts and entertainment coverage we continuously survey our sections utilising the Herald Sun online reader panel. Recent results for Hit - the Herald Sun's Thursday entertainment liftout - demonstrate the sections popularity with 83 per cent of Herald Sun (M-F) readers stating they are aware of Hit (100 per cent of men 18-34). In addition 73 per cent state that they like the new section, 64 per cent consider the section important and two thirds have taken action as a result of reading advice or advertising in Hit.
The Herald Sun is proud to be Victoria's premier arts and entertainment partner and currently holds partnerships with Museums Victoria, currently home to Titanic - The Artefact Exhibition; Zoos Victoria; the Melbourne Symphony Orchestra and the Melbourne Chamber Orchestra.
Event partnerships for 2010 include stage productions Jersey Boys and Hairspray, the AFI Awards, Carols By Candlelight, State of Design Festival, Circus Oz, Screen Worlds Exhibition at ACMI and ABBA World, Opera in the Bowl, Moomba, Camberwell Rotary Art Show as well as the Frederick McCubbin and Tim Burton Exhibitions.
For arts and entertainment advertising and partnership opportunities please contact Katie Sankey, entertainment sales manager, on 03 9292 2747 or email sankeyk@hwt.com.au
Source: Herald Sun online reader panel, March 2010. People 18+, read 3+ issues per week and online. |
|
 |
|
|
|
|
|
|
|
|
 |
|
| Telstra T-Hub launch in Sunday Herald Sun |
|
Big brands know the power of newspapers.
On Sunday, April 25, Telstra launched the T-Hub - a new home phone product - in the Sunday Herald Sun and other News Limited Sunday metro mastheads.
The innovative creative consisted of an uncut eight-page poster styled as an 1876 newspaper (as pictured). The copy reported on the invention of the telephone and aimed to intrigue, engage and entertain Sunday readers.
The Telstra marketing team considered the advertisement to be "world class". Telstra group manager Media Strategy Ben Cunnington said: "We worked closely with News Limited on the launch of T-Hub to ensure we could create a unique and impactful execution that could launch the T-Hub concept in Australia".
"News Limited were able to provide the scale in both distribution and the style of execution to match the significance of the message. Importantly it also was a platform to both build awareness for the T-Hub brand quickly as well as drive sales through a strong retail medium", he said.
Click here to view the Telstra T-Hub creative.
For more creative ideas check out The Newspaper Works website. |
|
 |
|
|
|
|
|
|
|
|
 |
|
| Worksafe - hard yakka in the Herald Sun |
|
Worksafe engaged the Herald Sun to help get the message of workplace health and safety out to Victorians.
The campaign, as pictured, was targeted at employers and employees, with a particular focus on blue collar workers.
Using the Herald Sun's online reader panel, we analysed the campaign and insights revealed that over a third of readers currently employed recalled seeing at least one of the ads. Of these, 91 per cent agreed this style of newspaper advertisement was a highly appropriate way to raise awareness of workplace safety issues.
Respondents also felt Worksafe's newspaper ad campaign was effective in - highlighting specific workplace injury risks (58 per cent), communicating that workplace safety should be taken seriously (63 per cent), providing clear, simple safety advice (54 per cent) and raising workplace safety awareness in general (55 per cent).
Worksafe were delighted with the results: "The Herald Sun newspaper is a key advertising vehicle in our media mix and helps us raise very important issues amongst the public such as workplace occupational health and safety."
Raising a Public Agenda is a strategic advertising role for newspapers identified by The Newspaper Works. The Herald Sun does exceptionally well in this field.
For further information on the Herald Sun online reader panel please contact Adam Joseph, readership director, on 03 9292 1191 or email josepha@hwt.com.au
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
