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| Read a bestseller this summer |
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The Herald Sun continues to be the newspaper of choice for Victorians, with the latest results
revealing a sales increase across six days of the week. At the same time, sales of The Age have
declined across six days of the week, according to the latest figures from the Audit Bureau of Circulations (ABC).
Herald Sun circulation and readership figures are:
- 518,500 sales each weekday, with 1.3m readers
- 505,000 sales each Saturday, also with 1.3m readers; and
- 612,500 sales each Sunday with 1.4m readers
Each week we reach close to 2.3m Victorians who turn to us to stay connected to all facets of their world.
Selling over 3.7m newspapers each week means we're also the top FMCG brand in Victoria selling more units than major fast moving consumer
goods categories like milk and bread.
For more information please click here.
Sources: ABC Jul-Sep 09, Roy Morgan Oct 08 - Sep 09, Nielsen ScanTrack Sep 2009.
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| Spencer & Rutherford double store traffic |
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Spencer & Rutherford - a prestige brand sought by high-profile celebrities including Cate Blanchett, Tyra Banks,
Toni Collette and Princess Mary - regularly runs campaigns in the Herald Sun to
promote its glamorous range of handbags, luggage and accessories.
And shoppers are responding.
A recent advertisement in the Weekend liftout proved the effectiveness of
the Herald Sun to drive potential buyers in store. "I wanted to let you know
that we have had great feedback from the Weekend ads, and our store in Armadale
has been twice as busy on the Saturday and Sunday after the ad runs," said Jessica Wilks, Spencer & Rutherford's
PR & marketing coordinator.
Just last week Spencer & Rutherford chose to promote its new Chadstone store in the Herald
Sun (as pictured), coinciding with the opening of the $250m extension at the shopping mecca. The much-anticipated launch saw 5,000
people queue to enter the complex, causing a shopping frenzy.
Click here to
view Spencer & Rutherford's new Spring Summer collection.
For more information please contact Kelly Wales, direct account manager, on 03 9292 1503 or
email walesk@hwt.com.au
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| Penguins or sharks? Herald Sun reader panel decides |
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We recently tested a series of hypothetical print advertisements for the Melbourne Aquarium to assist with an upcoming advertising
campaign. Utilising the Herald Sun online reader panel, respondents were asked
questions about a range of creative ideas.
Insights on brand perceptions showed very strong associations between the Melbourne Aquarium and the words 'fun', 'great for kids' and 'educational'.
Our research also found that respondents' positive perceptions of the Melbourne Aquarium had increased as a result of seeing the ads.
For example, the proportion of respondents who felt that the Melbourne Aquarium was 'inspiring', 'innovative' or 'fun' increased by
nine per cent or more once they had viewed the creative.
The Melbourne Aquarium found the research highly beneficial to its marketing strategy. "It is extremely valuable for us to
understand how potential visitors may react to different campaign concepts. The Herald Sun is
an important communication channel for the aquarium and the reader panel has been a major tool in deciding on our 2010 summer
campaign creative," said Melbourne Aquarium marketing manager Leah Menzies.
Want to know what the Herald Sun reader panel can do for you? Please contact
Travis Quick, senior research executive, on 03 9292 1992 or email
quickt@hwt.com.au
Source: Herald Sun reader panel. September 2009. n=863.
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Click to view
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| Herald Sun secures editorial excellence awards |
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The Herald Sun and heraldsun.com.au continue
to be recognised for outstanding coverage of news and events in Victoria, recently securing several nominations and awards.
These include being named as a finalist in four categories of the Walkley Awards - journalism's version of the Oscars - which will be announced tonight.
In the News Awards, presented by News Corporation chairman Rupert Murdoch, the Herald Sun was celebrated as the
Newspaper of the Year, beating sister publications across Australia. The News Awards also honoured Craig Borrow (Photographer of the Year), Alex
Coppel (Photograph of the Year) and Mike Sheahan (Sports Journalist of the Year). And at the 2009 Pacific Area Newspaper Publishers’ Association Awards, HWT
was successful in several categories including The Weekly Times for circulation marketing and
the Herald Sun for cause-related marketing. Alex Coppel was again recognised and highly
commended in the photograph of the year award.
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Alex Coppel's winning photo |
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| Sunday Herald Sun entertains NYE |
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On Sunday, December 13, the Sunday Herald Sun will publish a special New Year's Eve celebration guide.
Positioned within Play, the eight-page feature will provide readers with all the information they
need to ensure a great night out in Melbourne and across the state this New Year's Eve.
Editorial will cover outdoor festivals, riverside bars, local pubs and details for hosting a NYE party at home including marquee hire, catering options and music.
Play is the Sunday Herald Sun's comprehensive entertainment liftout dedicated to music, movies, home
entertainment, stage and much more.
Booking deadline: Friday, November 27.
For further information please contact Genelle Mackie, entertainment account manager, on 03 9292 1721 or email
mackieg@hwt.com.au
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