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| Herald Sun trebles enquiries for Ray White |
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In 2001, Ray White real estate Oakleigh began advertising in the Saturday Herald Sun's real
estate liftout*. Eight years on, enquiries from potential home buyers continue to exceed expectations.
Lee Botsios, Ray White Oakleigh senior sales executive, said: "The Herald Sun is a great
way to expose the properties and an excellent advertising medium for the agent. I measured a recent advertising campaign and found that when
comparing to The Age - on an equally advertised property in the Herald Sun - more than triple
the enquiry came from the Herald Sun."
For advertising opportunities please contact Scott Bremner,
Herald Sun real estate sales manager, on 03 9292 1520 or email
bremnersm@hwt.com.au
*Distributed in metropolitan Melbourne & Geelong.
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| Automotive upgrades at the Herald Sun |
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As predicted by The Australian back
in August, the Trading Post will publish its last ever
printed edition on Thursday, October 29.
You can read more about the Trading Post's midlife crisis
here.
Meanwhile, the Herald Sun continues to go from strength to strength as Australia's
leading print brand for driving retail sales. Major advertisers such as Myer, Woolworths, Harvey Norman, Holden, Ford and Mazda all
know the power of the Herald Sun to help drive their sales, whether on the
shopfloor or the forecourt.
Car dealers and private sellers can now trade up to the Herald Sun, to reach an
audience of over 1.5 million* engaged Victorians in print every Friday. That's 106,000 more than the total number reading the
Trading Post nationally in print and online.
This news of the Trading Post's demise saw our Herald Sun
carsguide liftout increase by more than four pages last week with advertisers
flocking to Victoria's number one automotive authority.
For more information, please contact Matt Heggie, Herald Sun carsguide sales manager, on 03 9292 1284 or email
heggiem@hwt.com.au
*Source: Roy Morgan, June 2009.
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| Business Daily - No.1 for business in Victoria |
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Next week The Age starts publishing its business section
in tabloid format - like ours has been for many years. According to
The Nielsen Company's Panorama research, 29 per cent
of Herald Sun readers Monday-Friday read the business/shares pages of the newspaper, compared with 38 per cent
of The Age's weekday readers.*
If we break that down in numbers this analysis suggests that advertisers can reach 398,000 Victorians with our Business Daily section but only
268,000 through The Age's business section`*. Our weekday readership is almost double that of our local rival, so
perhaps this mass reach is unsurprising.
We have taken these percentage figures and applied them to our total weekday average readership on Roy Morgan - not a perfect methodology by any means, but they
are suggestive of sectional readership for business.
Click here to find out more.
To advertise in Business Daily please contact Tony Bradvica, senior account manager business & technology, on 03 9292 2527 or email
bradvicat@hwt.com.au
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Source: `Roy Morgan, June 2009. *The Nielsen Company, Panorama
Sept 08 - Aug 09, Survey 7. Usually read the business/company
news/share
prices information.
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| Herald Sun partners Australia Post |
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The Herald Sun has been chosen as the official print media partner for the
2009 Australia Post Opera in the Bowl.
The partnership cements the Herald Sun as the newspaper of choice for
Victoria's leading arts and cultural events.
To celebrate this special occasion the Sunday Herald Sun will publish an
eight-page liftout on Sunday, November 29, detailing the cast and line-up for the evening.
Held bi-annually, Opera in the Bowl is a free night of opera at the Sidney Myer Music Bowl on Friday, December 11.
"The 2007 inaugural event was a huge success which attracted a full capacity crowd. We are delighted to partner with
the Herald Sun again," said Stephen Walter, Australia Post's group
manager corporate public affairs.
For further information or partnership opportunities please contact Vicki Giosis, commercial manager major events, on 03 9292 2602 or email
giosisv@hwt.com.au
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| Herald Sun takes bigger bite of Apple Isle |
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The Herald Sun continues to expand its reach - now printing every day in Tasmania.
The move from air freighting to printing at The Mercury presses in Hobart has delivered
time savings and greater reliability. And it means, for the first time, readers in southern Tasmania can now have
the Herald Sun home delivered.
The Herald Sun and The Australian were
the first mainland newspapers to begin printing in Tasmania - beating Fairfax to the punch by more than a month.
Click
here to read the article from The Australian.
For further information please contact Stephen Kaye, HWT circulation director, on 03 9292 1221 or email
kayes@hwt.com.au
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