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| Welcome to BiteSize 35 |
September 2010 #35 |
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In this issue:
(click to view)
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Bite 1:
Festive features
| Bite 2:
Custom magazine with real flavour
| Bite 3:
Carat wins $10,000 party
| Special Bite:
Power of news; phones go gangbusters
| Last Bite:
Partnership makes a splash
POWERFUL NUMBERS
Herald Sun (M-F)
Herald Sun (Sat)
Sunday Herald Sun
Heraldsun.com.au
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READERSHIP*
1,327,000
1,301,000
1,489,000 |
CIRCULATION^
515,500
503,500
597,400 |
UNIQUE BROWSERS′
4,519,461 |
Source: Roy Morgan, June 2010. ABC, June 2010. Nielsen Online Market intelligence, Domestic August 2010.
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| Festive features |
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The retail market is already gearing up for Christmas and so are we.
In December we will publish our Christmas Gift Guide and Smart Shopper catalogue packed with great gift ideas for the festive season.
As Victoria's most Powerful and Personal media brand the Herald Sun is an ideal environment in which to advertise in the lead up to Christmas. Men's Body Works owner Angie Macolino who advertised in the 2009 Christmas Gift Guide said "The last lot of ads worked a treat so as well as our regulars the influx of new clients has been incredible and gift vouchers are doing well."
Attractive interactive Christmas advertisement opportunities will also be available on heraldsun.com.au to increase your brand presence online.
To advertise please contact:
Source: Roy Morgan, June 2010. |
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| Custom magazine with real flavour |
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Flavour of Victoria, our annual glossy food and wine magazine had just the right ingredients.
How do we know? Our readers told us. "The front cover grabbed my attention immediately with its vibrant and fresh look. I love food and I love Victoria and as we travel often to other regions to visit family and friends, I am always on the look out for things to see and do. I was impressed with the quality of the magazine, its content and the advertising. Just the right balance of information" said one female Herald Sun reader panelist aged 63.
Utilising our reader panel we can reveal that 59 per cent - close to half a million Saturday Herald Sun readers - read the magazine; with three quarters saying they liked the publication. Forty per cent liked it a lot. The majority also felt more aware of the diversity of food and beverages produced in Victoria after reading and 61 per cent said they were more likely to seek out and buy Victorian produce.
Flavour of Victoria, now in its second year, encapsulates the very best in food and wine from across Victoria. The magazine was inserted in the Herald Sun on Saturday, August 21.
Click here to view the magazine.
To find out more about the Herald Sun reader panel please contact Kim Tomasello, senior research executive, on 03 9292 1992 or email tomasellok@hwt.com.au
Source: Herald Sun reader panel, August-September 2010. Read 3+ issues per week, 18+ and online. Roy Morgan, June 2010.
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| Carat wins $10,000 party |
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Carat has taken out this years Herald Sun Agency footy tipping competition.
Beating reigning champs Mediacom by less than three points, Carat will soon be celebrating in style with a $10,000 party of their choice.
The Herald Sun Agency footy tipping competition gives Melbourne's top 10 agencies the chance to win fabulous weekly prizes including Myer, Chadstone and JB Hi-Fi vouchers as well as slabs of Crown Lager and Sherrin footballs.
Jamie Keyzer from Clive Peeters took out this years Champions Club competition, for direct clients, and took home a travel voucher worth $2,500.
Keen to get involved in 2010? Contact your account manager today.
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| Power of news; phones go gangbusters |
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Health research specialist Sanofi-aventis Australia recently ran an ad in the Herald Sun, on behalf of Emeritis Research, to recruit for a rheumatoid arthritis clinical trial.
The advertisement appeared in the news pages of the Herald Sun on Tuesday, August 10. And they were inundated with calls. "The response was excellent. The phone was ringing off the hook," said Sanofi-aventis Australia clinical research associate Julie Cassar.
More than 2.2 million* Victorians read the news pages each week; three quarters of whom consider it to be a very/extremely interesting and involving part of the Herald Sun. As a result we continue to hear from happy clients such as Sanofi-aventis Australia who have since placed two further ads.
For direct advertising opportunities please contact Brunetta Stocco, account coordinator, on 03 9292 2660 or email stoccob@hwt.com.au
Source: News Limited Sectional Research, November 2009. Filter: Victoria. Roy Morgan, June 2010.
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| Partnership makes a splash |
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The Swimming Pool and Spa Association of Victoria partnered with the Herald Sun for their 2010 show in Melbourne.
And attendance numbers proved it was the right choice.
Turbomarketing chief executive officer Alan Tobin said: "The new format (Sat/Sun only) proved successful and attendances were comfortably ahead of last year. The highlight, from my perspective was the support from the Herald Sun. Positioning, features, pointers etc etc."
The Winter Spa & Pool Expo - held at the Melbourne Exhibition Centre in August - showcased an extensive range of swim spas, spas, pools, together with equipment, accessories, landscaping and outdoor ideas.
For information on partnerships please contact Kylie Pritchard, HWT partnerships and major events manager, on 03 9292 2741 or email pritchardk@hwt.com.au
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