Welcome to BiteSize 38 December 2010 #38 From the BiteSize team we thank you for your support and loyal viewership in 2010. We hope you have a Merry Christmas and a safe and happy New Year. We look forward to dishing you up some more BiteSize snacks in 2011. In this issue: (click to view) Bite 1: A cracken comedy festival  | Bite 2: Sacred editorial space unlocked for advertising  |  Bite 3: Rain, hail or shine it's online  | Special Bite: The ideal catwalk accessory  |  Last Bite: Elite world cycling partnership POWERFUL NUMBERS Herald Sun (M-F) Herald Sun (Sat) Sunday Herald Sun Heraldsun.com.au READERSHIP* 1,338,000 1,284,000 1,481,000 CIRCULATION^ 500,800 495,600 593,700 UNIQUE BROWSERS′ 4,319,516 Source: *Roy Morgan, Sept 2010. ^ABC, Sept 2010. 'Nielsen Online Market intelligence, Domestic Nov 2010. A cracken comedy festival March 2011 is going to be a laugh and a half. Why? Because the Herald Sun has been named as the official media partner for the 2011 Melbourne International Comedy Festival. Securing the month-long event - which will celebrate its 25th birthday next year and be headlined by big names including Arj Barker and Wil Anderson - is a coup for HWT's events & partnerships team. The festival attracts more than 500,000 fans each year making it one of the world's biggest comedy events. And, until now, the media partnership had resided with The Age. As was reported in The Australian on December 8: "The 25-year-old event has had a long association with (The Age) and cultural elites in Melbourne. But yesterday that, too, ended." Herald Sun editor Simon Pristel said the partnership reinforced the Herald Sun as Victoria's best source of arts and entertainment news. "Our broad audience has already proven its worth for festival organisers, with readers leaping into action when we announced the deal last week," he said. Melbourne International Comedy Festival marketing director Peter Wood reported that "gala sales went through the roof this morning." "The great coverage supported the Festival's below the line activity steering it towards a record sales day" he said. The Herald Sun boasts an impressive array of entertainment sections including Hit, Weekend, Play and our daily arts and entertainment pages. To advertise please call Katie Sankey, sales manager, on 03 9292 2747 or email sankeyk@hwt.com.au   Sacred editorial space unlocked for advertising Many Herald Sun pages have long been reserved for editorial only. But this is all about to change. Using our online reader panel, we recently asked Herald Sun readers which opinion and amusement pages they enjoyed most. Results show our reader opinion page Your Say (as pictured) is the clear standout with around 70 per cent of respondents reading it on any given day; Andrew Bolt is by far our most popular columnist and the horoscopes and quiz pages are where readers are at their most engaged. Other hot spots with an above-average engagement score* include Tuesday's SuperQuiz, the Sunday Herald Sun pets page, In Black & White and Hamish Blake's column which appears once a month on a Saturday. That's why we've decided to open up this previously untapped space to you. We are now designing a series of smaller space advertising sizes on high-engagement Herald Sun pages. Intralot is the first to try the new environment appearing on the horoscopes page. Please contact your account manager to find out more. Source: Herald Sun online reader panel, August 2010. People 18+ read 3+ issues per week and online. *Score out of 10. Five = average. Rain, hail or shine it's online Summer is fast approaching but it's not the only thing heating up. Our new-look heraldsun.com.au weather page is also shining bright. The vertical includes comprehensive up-to-the minute weather, seven day forecasts, umbrella, UV, pollen and hair frizz indexes. Historical averages and 'On This Day' records, radar, satellite and synoptic charts, cyclone alerts and world weather are also available. A local page where visitors type in their postcode for weather updates plus a My Weather favourites system that tracks multiple locations at a glance are also new to the site. Visitation to this part of the website peaks over the summer period making the coming months an ideal time to advertise. For further information including geographical targeting please contact Matt Cowdell, account manager, on 03 9292 1245 or email cowdellm@hwt.com.au     The ideal catwalk accessory On Tuesday, February 22, 2011 the Herald Sun will publish the official L'Oréal Melbourne Fashion Festival magazine. The 48-page gloss publication will cover essential fashion and forecasting for 2011 from top designers to chain store fashion brands as well as fashion shoots, emerging Australian talent and a comprehensive festival guide. It's among a raft of plans for LMFF coverage, as part of the Herald Sun's official media partnership with the event. Click here to view the 2010 LMFF magazine. This year's event attracted in excess of 422,000 spectators and generated over $48 million in national media coverage. In addition the magazine will be published in Australia's largest circulating national newspaper The Weekend Australian* on Saturday, February 26, 2011. A special report will also feature on heraldsun.com.au Booking deadline: Friday, January 21, 2011. To advertise please contact Jaclyn Kuan, account manager, 03 9292 1410 or email kuanj@hwt.com.au *Source: ABC, Sept 2010. Metro Sydney & Victoria full-run.   Elite world cycling partnership The Herald Sun was the proud print media partner for the 77th UCI Road World Championships recently held in Victoria. Second only to the Tour de France in terms of prestige, the event brought over 400 of the world's best riders to Australia for the five-day cycling contest. In a letter to the Herald Sun, Melbourne 2010 Organising Committee general magazine Michael Palmer wrote: "I would like to thank you personally for your contribution to making the 2010 UCI Road World Championships the best of its kind anywhere in the world. It will be remembered for many firsts including first time in the southern hemisphere." With the Herald Sun's assistance in driving mass awareness, the event was able to attract over 293,000 spectators and "(achieve) our goal of delivering an event that took everyone by surprise". For information on partnerships please contact Kylie Pritchard, HWT partnerships and major events manager, on 03 9292 2741 or email pritchardk@hwt.com.au Please click here: Subscribe. View Herald Sun's Privacy Policy. Click here to Contact Us.