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| One million extra reasons to get creative with heraldsun.com.au |
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Over the past 12 months heraldsun.com.au gained one million more unique browsers and now
averages 2.8 million* every month. That's a massive 56 per cent increase.
Herald Sun online editor Matthew Pinkney said: "We've made a huge effort to ensure
that we break the news that matters first. We can now see that when a major story happens, readers come to
heraldsun.com.au first. And having discovered us, many of them keep coming back. Our traffic
figures are a tribute to a small, dedicated and highly-imaginative team."
Our creative team is always searching for new ways to connect your brand with our powerful audience. Recent creative advertisements to appear
on heraldsun.com.au include the 'side kicker' for
Nissan,
'half-page microsite' for
Worksafe as
well as interactive 'over the page' creatives for
Boag's Draught and
Holden.
For more information or ideas for your next heraldsun.com.au campaign please call Samantha Finnegan,
Herald Sun Online Sales Manager, on 03 9292 1245 or email
finnegans@hwt.com.au
*Source: Nielsen Online Market Intelligence July 09. Site Census July 08.
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| TSL bonds with Sunday Herald Sun |
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The TV Guide is one of the most popular liftouts within the
Sunday Herald Sun with 80 per cent of readers reading the section. And it is retained
on average for seven days giving advertisers multiple chances to promote their products and services.
Tiepermann Stores Limited (TSL), which sells iconic Australian fashion brands such as Bonds, recently ran a campaign in the
Sunday Herald Sun
TV Guide with outstanding results.
"TSL have found TV Guide instrumental in building brand
awareness and have experienced exponential sales increases when advertising in this publication. The
Sunday Herald Sun
TV Guide is a cost-effective way of reaching our target audience
and we are very satisfied with the results," said TSL marketing director Jacqueline Tiepermann.
For advertising opportunities please contact Andrew Van Eede, Sunday Herald Sun
TV Guide Account Manager, on 03 9292 2336 or email
vaneedea@hwt.com.au
Sources: Herald Sun Online Reader panel 2008-09; Herald Sun Sections 2007 pilot study.
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| Herald Sun first with the footy at 4pm |
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The Herald Sun is kicking goals with its AFL coverage at
superfooty.com.au, building on the phenomenal success of SuperCoach.
New innovations include Footy at 4, a daily footy news video hosted by Herald Sun sports
writers each weekday at 4pm. This gives viewers their footy fix before they leave work and, crucially, beats the nightly TV news.
Footy coverage continues to ramp up next month - both in paper and online.
AFL online editor Finn Bradshaw said superfooty.com.au would deliver behind-the-scenes news via
Twitter from the Brownlow Medal, training sessions and the AFL Grand Final.
"Our Brownlow reporting will be bigger than ever, with up-to-the-minute coverage of all the glamorous WAGs and live blogs and, for
the first time, the Brownlow Medal form guide will be available online as well as in paper. It will be a massive month for footy"
he said.
For online advertising opportunities please call Samantha Finnegan, Herald Sun Online Sales Manager, on 03 9292 1245 or email
finnegans@hwt.com.au
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| National editorial coverage for Herald Sun sections |
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Relaunches are underway for the Herald Sun's hero sections - travel, finance, food, television, entertainment and
lifestyle - to maintain relevance in a changing consumer marketplace. For the first time the sections will be produced by a national team geographically dispersed
across the country, with each section maintaining ample scope for locally specific content and advertising.
The finance section Your Money was the first to be launched in Monday's
Herald Sun followed by nationalisation of the Sunday Herald Sun's
travel section Escape. Friday's travel section - which focuses on domestic holidays - has
also been rebranded to Escape to give consistency across the category.
For further information or advertising opportunities please call Matthew Rainsford, Herald Sun Sections
and Features Sales Manager, on 03 9292 1935 or email
rainsfordm@hwt.com.au
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| Herald Sun VCE results guide opportunity |
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On Monday, December 14, the Herald Sun will publish the
VCE Results Guide. This 24-page essential guide
will tell VCE students how to find out their results, interpret them, change their preferences, and offer other education options.
Included in the report is a list of the ENTER scores required for entry to courses at universities, TAFE institutes and independent
tertiary colleges, based on 2008 data from VTAC.
Herald Sun Learn editor Blanche Clarke said: "The
VCE Results Guide contains inspirational stories
of former students who have succeeded at university or through alternative pathways. It's one of our most popular education liftouts."
With 39 per cent of Victorian students aged 16-18 reading the Herald Sun (M-F), the
release of the VCE results is an excellent time to speak to this audience.
For further information or advertising opportunities please call Ann Margaret Laidlaw, Herald Sun Account
Manager Education, on 03 9292 1293 or email
laidlawa@hwt.com.au
Booking deadline: Tuesday, December 1, 2009.
*Source: Roy Morgan, March 2009. Net M-F.
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