May 2009 #20   Welcome to the twentieth issue of BiteSize. This month we share some engaging results from heraldsun.com.au, invite you to be involved in our Australian Masters Golf opportunities and showcase a successful result for the Bendigo Art Gallery. We're also launching a new liftout targeted at baby boomers and announce our official partnership with the Broadway musical - Jersey Boys. Saturday's Herald Sun section WEEKEND has also had a complete revamp. Check out the first issue this Saturday the 30th of May.   heraldsun.com.au - the new talkback Coverage of the Federal Budget and 'Bar mat mum' on heraldsun.com.au are just two recent examples of how the Herald Sun continues to engage with Victorians. A special Budget forum for heraldsun.com.au users asked key questions to which 434 people posted their opinions. Furthermore, the 'Bar mat mum' story generated more than 1,000 colourful comments and more than 2,300 video views on heraldsun.com.au. In a recent report, Rupert Murdoch said, "Success depends on the bond of trust between readers and our content, not on how many platforms we use". The recent online results are a fine example of this*. "Our website is the new talkback forum for Victorians and we know many key opinion leaders and decision makers pay particular attention to the comments posted. One of the key strengths of the Herald Sun brand is the strong connection we have with Victorians, and this is further evidenced with the level of interaction on our website. Our readers can interact with us every day in a variety of ways, whether by letter, e-mail, a comment in an online story or a live blog" said Matthew Pinkney, Editor - Herald Sun online. For online advertising opportunities please contact Samantha Finnegan, Herald Sun Online Sales Manager on 03 9292 1245 or email finnegans@hwt.com.au *Source: Innovations in Newspapers 2009, Innovation International Media Consulting Group.   Bendigo Art Gallery Tops 75,000 The Herald Sun was the proud main media partner for the Bendigo Art Gallery's recent exhibition - 'The Golden Age of Couture: Paris & London'. On show from the 7th of December 2008 to the 22nd of March 2009, the exhibition explored one of the most glamorous eras in fashion history driven by designers Christian Dior and Hubert de Givency. Karen Quinlan, Director Bendigo Art Gallery said, "75,000 people came to The Golden Age of Couture which has been classified as the most successful event ever hosted by the City of Bendigo. This was largely due to the great support we received from Government and our sponsors. Please pass on our thanks to all involved at the Herald Sun. I am really pleased with what we have achieved for Bendigo and it was great to partner with the Herald Sun." Click here to read 'The Golden Age Of Couture: Paris & London' exhibition summary. Click here to visit the Bendigo Art Gallery website. For further information or partnership opportunities please contact Vicki Giosis, Commercial Manager Major Events on 03 9292 2602 or email giosisv@hwt.com.au   JERSEY BOYS Partnership The Herald Sun is the Victorian print media partner for the Broadway blockbuster musical "JERSEY BOYS". The Australian premiere debuts in Melbourne on July 4th and tells the story of music legends Frankie Valli & The Four Seasons who sold over 175 million records worldwide. The multi-platformed partnership included an extensive campaign on heraldsun.com.au and a colour liftout in the Sunday Herald Sun on February 22nd (as pictured). "The colour liftout provided our launch into the marketplace with an exciting and informative guide to this brand new Australian production. The power of the Sunday Herald Sun ensured that JERSEY BOYS was exposed to the maximum number of potential patrons in Victoria. It was an impressive launch vehicle and we were thrilled with the results" said Rodney Rigby, Director newtheatricals. Click here to listen to hits by the Jersey Boys. For entertainment advertising opportunities please contact Genelle Mackie, Account Manager Entertainment on 03 9292 1721 or email mackieg@hwt.com.au   Australian Golf Masters Opportunities The Herald Sun has secured the rights as the official print media partner for the 2009 Australian Masters. Tiger Woods is confirmed to play at the tournament which will take place from the 12th - 15th of November with $1.5 million in prize money up for grabs. As part of the deal the Herald Sun has been granted access to Woods at a private clinic, pro am event and gala dinner. Advertising opportunities will take on a Tiger Woods flavour and include the Tiger Countdown, Tiger Tales, a 30 day recap, daily stats page, leader board, extensive coverage in Sport Confidential and a special 12-page preview guide inserted in the Herald Sun. News Custom Publishing - News Limited's specialist magazine division - has secured the rights to the official 2009 Australian Masters Golf magazine. Approximately 55,000 copies will go on sale in newsagents two weeks prior to the event and at the tournament. Click here to visit the Australian Masters website. Click here to read about the Australian Masters partnership. For further information and advertising opportunities please contact: • James Seymour, Commercial Manager - Herald Sun Sport on 03 9292 1365 or email seymourj@hwt.com.au • Ken Janes, News Custom Publishing National Sales Manager - Sport & Entertainment on 03 9292 1939 or email   janesk@hwt.com.au   A Booming New Herald Sun Liftout On Wednesday the 17th of June, the Herald Sun will publish the first in a series of liftouts targeted at Baby Boomers. The 20-page** supplement will be inserted within Guide, one of the Herald Sun's most influential sections - six in ten readers have taken some form of action as a result of the advertising within Guide. Editorial topics will include leisure, lifestyle, health, technology, travel and financial planning. McCrindle Research defines a baby boomer as anyone born between 1946 and 1964 and therefore range from age 45 to 63. Furthermore, 76% of all baby boomers in Victoria are currently employed, 70% of those on a full time basis^. They are cashed up and looking for advice on where to spend. For advertising opportunities or further information please contact Mary Wityk Account Manager, Learn/Education/Social on (03) 9292 1625 or email witykm@hwt.com.au Source: *mccrindle.com.au. ^Roy Morgan, Jan-Dec 2008. `Herald Sun Sections research 2007. People aged 18-64 and online. Action defined as visited a website, visited a store etc. *Subject to commercial support.   CONTACT US If you were forwarded this email and would like to receive your own copy, please click here: Subscribe. View Herald Sun's Privacy Policy. To ensure you receive your 'BiteSize' email please add BiteSize@eservicesesp.com.au to your safe list.